Art. 13 of EU Regulation 2016/679 General Data Protection Regulation
Dear Customer, we are committed to protecting your personal data in accordance with EU
Regulation 2016/679 (the“Regulation”).
We provide below all the information you need to understand how we process your data and
for what purposes. However if you have further questions about we protect your privacy,
please send an e-mail to firstname.lastname@example.org and we will
reply as soon as possible.
Who Processes Your Personal Data?
Geox S.p.A. (“Geox”), Data Controller, with registered office at Via Feltrina
Centro n. 16, Biadene di Montebelluna (TV), Italy, is the company that collect and process
your personal data, pursuant to the Regulation.
Why Do We Process Your Data?
Geox may use personal data and any data related to your purchases:
to enable your registration in the Benefeet loyalty programme – operating on the
www.geox.com website and at the participating retail outlets (the list of which can be
consulted on www.geox.com or in the information material) - which will allow you access to
the rewards, discounts, promotions and initiatives described in the Benefeet Rules
Without these data we will not be able to execute the loyalty contract you entered into by
Moreover, only if you have provided your consent, Geox may use your data for:
• marketing Purposes: updating you (through the Newsletter, by
e-mail, phone, instant messages, posts, messages or communication of
initiatives on social networks, etc.) on our products, services (e.g., how to
buy the products, home delivery, etc.) or initiatives (e.g., competitions), sending
you advertising and promotional material, including personalised material
(if you have provided your specific consent).
• analysing Your preferences: analysing your data (and that of any
of your children if provided), your interests and purchasing preferences, and
improving our business offering.
• Market research: seeking your participation in market research to
determine your degree of satisfaction with our products and services.
You can always freely withdraw your consent and if you do not wish to provide it, you
can still join Benefeet, but the services we offer you will be restricted.
Are All the Requested Data Necessary?
All data marked “mandatory” are necessary to enable you to join Benefeet and
guarantee your access to member-only promotions.
On the other hand, if you do not provide the data marked “optional”, you can
still register with Benefeet, but we will not be able to update you on our products,
services or initiatives, send you promotional material, analyse your interests and
preferences, send you personalised communications or contact you to carry out market
How Do We Process Your Data?
Your data will be processed primarily electronically. If you give us your consent, Geox may
analyse your information (such as purchase data), in order to understand your tastes and
your preferences (e.g.s by ascertaining which products you have purchased), so that we can
improve the offers we send to you, and also personalise them (for example, if you have
purchased ballet flats in the past, we may send you our new Women's Catalogue), or invite
you to participate in competitions or market research.
The data of your children, if provided, will allow us to give you promotions regarding our kids
Please note that all of our data analytics concerning your data and your preferences will
not be solely performed on machines, but will always be carried out and assessed by our
How Long Do We Keep Your Data?
Your data will be processed for the entire duration of your Benefeet registration.
If you agree to our processing sales-related data, we will process them:
- for 12 months in order to analyse your preferences;
- for 24 months for the purposes of sending you promotional materials and communications.
Remember, you can always change your consent.
Who Will Have Access to Your Data?
Your data will not be disseminated to the public.
In order to manage your membership of Benefeet and allow us to process your data for
purposes related to your consent, your data will only be processed by persons Geox has
specifically authorised to process data, and by external data processors on behalf of Geox,
including: (i) companies that analyse your purchases; (ii) companies
responsible for managing “Customer Service”; (iii) companies responsible for the
preparation, handling and sending of newsletters, advertising and promotional materials; (iv)
companies that organise and manage market research; (v)companies responsible for the
management of our website and related IT files ; (vi) companies that are part of the
Geox group and that operate their retail outlets abroad; (vii) third-party companies
that manage franchised “Geox” stores.
A complete list can be requested from email@example.com.
Finally, if you give us your consent for marketing purposes, your e-mail address may be
temporarily disclosed - in encrypted and secure form - to social networks (e.g., Facebook,
Google+, Instagram, etc.) to enable you to receive news or advertising.
Is Your Data Transmitted Outside the European Union?
To enable us to properly manage Benefeet, your personal data may be transferred to
countries outside the European Union, in particular, the United States
Your data will be transferred in full compliance with the law and with international
By writing to firstname.lastname@example.org, you can request
further information on the transfer of your data and the safeguards provided for the
What Are Your Rights?
By writing to email@example.com, you may exercise your
rights under Articles 15 to 22 of the Regulation at any time, including:
- confirmation as to whether or not your personal data is being processed;
- access to your personal data;
- rectification of inaccurate personal data concerning you or completion of incomplete
- erasure of your personal data without undue delay;
- restriction of your processing of personal data;
- notification regarding rectification, erasure or restriction of processing of personal
data concerning you;
- the right to receive personal data in a structured, commonly used and machine-readable
- set guidelines regarding the fate of your personal data after your death (where applicable).
You may also always:
- object to the processing of your data, particularly for marketing purposes or the
analysis of your purchasing habits or preferences,
- withdraw your consent;
- submit a complaint to the relevant Data Protection Authority
Who Can You Contact in the Case of a Complaint?
If you believe that the processing of your data violates the provisions of the Regulation,
you can always submit a complaint to the Italian Data Protection Authority (www.garanteprivacy.it), or to the Data
Protection Authority of the country in which you reside, work, or ultimately in the place
where you believe the violation occurred.
How Can You Contact the Data Protection Officer?
The Data Protection Officer may be contacted at the e-mail address firstname.lastname@example.org.